thelab

CLIENTS:

Sealy

Sealy is a global leader in sleep solutions, known for its high-quality mattresses and bedding products that combine comfort, support, and innovative design.

Organic Social


ROLE — Lead Designer, Concepting, Storyboarding, Motion

BAU / Promo


ROLE — Lead Designer, Concepting, Storyboarding, Motion & Creator Script Assist

2025 - July 4th
Social Video

2025 - Labor Day
Social Video

2025 - Black Friday
Social Video

2025 - Labor Day
Creator Video

Food Bank For NYC

The FB4NYC Brand Awareness evergreen campaign was designed to cut through the noise of New York City — bold, dynamic, and community-driven. Its goal was to make FB4NYC, the city’s largest hunger-relief organization, a recognizable name while inspiring New Yorkers to engage with its mission. The campaign spanned a wide range of creatives, including OOH placements (bus ads, posters, digital billboards, and subway), META assets, and branded truck wraps to maximize citywide visibility.

ROLE — Design, Creative Exploratory

META


OOH


Wild Sightings


Ka’Chava

Ka’Chava is a plant-based superfood meal shake brand that combines whole-food ingredients, proteins, and essential nutrients to support a balanced and healthy lifestyle.

New Years Resolution


Digital Gift Cards


Black Friday


META Ads