rbx active
Tiered Discount
2022
A seasonal, weekend-long “Buy More, Save More” promotion offering discounts to all customers. I designed a full suite of campaign creatives, including email and Instagram assets, covering the launch, reminder, and final-hours messaging. These designs maintained brand consistency while driving engagement and conversions throughout the promotion period.
Homepage
Email — Start, Final Hours
Email Reminder Tile
IG Stories — Start, Reminder, Final Hours
Fleece Leggings
2021
Released during the fall season, the Fleece Leggings campaign aimed to reintroduce this best-selling product with a new colorway. I designed these creatives that highlighted the leggings’ comfort, detailed design, and seasonal appeal, showcasing their key features while driving engagement and interest among the audience.
ROLE — Lead Designer
Homepage
IG Posts
Short Emails
At RBX, I created a variety of short, one-off storytelling emails, often paired with homepage or Instagram content, to promote individual products or seasonal collections. These campaigns highlighted product benefits and engaged audiences across multiple digital touchpoints.
ROLE — Lead Designer
Loungewear
2022
Homepage
New Arrivals
2022
Homepage
Organic Cotton
2022
IG Posts
RBX Rewards
2021
Rewards page redesigned and launched in Dec 2021 detailing the rewards system. New icons and color palette and and used to give it a new and refreshing look.
ROLE — Web Design (wireframe and layout), color palette, iconography, email, Email, Social
IG Story
RBX Masks
2021
During the peak of COVID-19, RBX launched a line of double-layered masks available in a 3-pack. I led the creative development for this soft launch, designing all visual assets for the campaign. My work focused on ensuring the masks were effectively presented across all promotional materials.
Homepage
Email Tiles
Email (Approved but not used)