erno laszlo
Beyond SPF
ROLE — Lead Designer
2023
EL’s new SPF launch. The objective is to promote this new addition to the current SPF collection and educate current and new customers of its effectiveness with proven clinical claims.
SPF Collection Page Layout
SPF Collection Educational Carousel Banners
PDP — Benefits
Email — Prelaunch/Launch
May Inner Circle Event
2023
ROLE — Lead Designer, Concept
One-week, seasonal promotional event with a 30% Sitewide Sale and gifts for subscribers. The promotion consists a high volume of creatives — featuring 15 storytelling-focused emails highlighting featured products along with complementary digital creatives to support the promotion across channels.
Color Palette
Web Assets — Homepage, MegaNav, GWP
Email — Early Access/Shake-It/Reviews
Paid Ads/Social
Sensitive Collection
2023
ROLE — Lead Designer
Launched in January 2023, this collection targets sensitive skin and includes three products: Soothing Relief Hydration Lotion, Serum, and Emulsion. These are designed to educate customers on each product’s benefits and demonstrate how the trio works together to effectively soothe and support sensitive skin.
Email — Launch, Sensitive Launch ft. Blog Post, Ingredient Callout
Email — Evergreen Collection Banner
SMS — Preorder, Launch, Serum Highlight
One-Pagers
2023
ROLE — Lead Designer
One-sheet designs created to educate customers on each product — highlighting key benefits, clinical claims, ingredients, and application instructions. These pagerse are also used as printed training tools during events and brand sessions.
Vanity Display Cards
2023
In June 2023, Erno Laszlo hosted a Los Angeles pop-up to celebrate the rebrand and relaunch of their iconic Shake-It, featuring refreshed packaging and three new shades. I designed two double-sided vanity display cards showcasing the brand’s hero products — the Vitality Treatment Mask (VTM) and Shake-It — to educate and engage guests with key product insights. These pieces were displayed throughout the event, enhancing the overall brand experience during the hosted class.
Shake-It Tinted Treatment
Vitality Treatment Mask